Market Research in Chile

Surveys

Online, CAPI tablet & CATI phone. Structured questionnaires from n=50 to n=5,000+. Representative by region, SES, age, and category consumption. Programming in Qualtrics, SurveyMonkey, or custom platforms.

Product Testing

Blind & identified product tests: taste, texture, packaging, price fairness. Monadic, sequential monadic, or comparative designs. Central location or in-home usage.

Public Opinion

Nationwide and segment-specific opinion polling. Face-to-face, telephone, and online. Political, social, and consumer sentiment tracking with rapid turnaround.

Focus Groups & In-Depth Interviews

Full-service: recruitment, venue (physical & online), moderation, and analysis. Standard, mini-groups, triads, and creative workshops. Native moderators across LATAM.

Ethnography

In-home, in-store, and workplace observation. Video diaries, shop-alongs, and accompanied purchases. Real behavior, not self-report.

Communities & Diaries

Private online communities (MROC) and structured diaries over days/weeks. Continuous insight generation for sensitive topics or iterative concept development.

Hard-to-Reach Targets

Healthcare: physicians (MDs), patients, caregivers, and payers. B2B: procurement, C-level, IT decision-makers, industry specialists. Proprietary databases and snowball strategies for low-incidence profiles.

Ad-hoc Methodology

Standard designs rarely fit real problems. Over dozens of studies we've built novel, original methodologies blending qual, quant, and digital — tailored to each research question. If it doesn't exist, we design it.

Social Listening & Digital Analytics

Conversation analysis across social media, forums, and review sites. Sentiment, emerging topics, and competitive intelligence. Brand mention tracking and influencer mapping.